Link Exchange
When dealing with the World Wide Web and the countless competition, linking to quality sites is imperative when trying to be found in the search engine. It is not guaranteed that linking to any site will make your site successful but it does give your site more portals to be found, your site ranking can improve and it’ll also allow you to increase traffic due to the quality of your site. When attempting to exchange links with any site it's a good practice to show the potential partner thlink they can be found on before requesting. This was they won't waste there time with going back and forth wondering when and where there link can be found.
Page Rank:
There is a lot involved when considering page rank. Consider search engine placement, site quality, and site content, how long does the site plan to be around. These are all vital questions you may want to ask when considering to link to a site. Do a self inspection of your own site. You have to offer just as much as you’re receiving. Quality and content are crucial. The major search sites are Google, Yahoo, BING, and Ask, with Google being the number one search. With the other sites they are primarily used because the visitor is on them already using one of the other features i.e. Mail, News, and Personals etc. The phrase I’am going to “Google it” is very popular and plays a big part in there success. There are sites out there that have coding that will tell you the page Rank of a site. A low page rank doesn't’t mean a site doesn't’t have quality. In fact a lot of sites that are on the first page of many searches have a low page rank.
With all the information on page rank you will be reading for days trying to figure out how to increase your sites ranking. I’ll try to sum it up and give you a short description of what to look for.
Page rank from 0 to 10:
0 – Have a page rank of zero can mean either it’s a horrible site or it may be new and has yet to earn rank. Rank usually takes from 3 months to a year to earn.
1 – A page rank of one usually indicates a site with low quality information or links that have yet to be finished. This can easily be a site under construction. Also consider how long it is registered for. The majority of Spam web sites only register a domain name for one year. A domain name registered for a longer period implies that the owner is more likely to be legitimate and serious about their web site.
2 – Having this rank shows your site to be active and of descent quality. Continue to perform frequent checks to identify broken links and content discrepancies.
3 – Having this page rank shows that you’re an established descent site. You still may need to consider other factors. Keeping consistency in your upgrades, drawing in valuable links, upgrading your Meta tags and content of your pages (content relevance is VERY important when considering revisits and book marking), all of which help you with your search engine placement as well as the visitor viewing your site. Valuable content brings them back, has them recommending your site and ultimately boosts your popularity.
4 – Having a rank of 4 is average because of the number of competitors you usually are faced with. Having a rank of four could possibly be one of your better sites, especially locally. Continue to pull in back links but be sure to do it at a moderate pace. Too many too fast will get your site sand boxed. (Basically dropped way down in the search – lose your search placement). Simply make adjustments rather it is contacting directories to get links or changing up some content, cut down on optimization. Saturating a site with too many of the anchor key words can hurt as well. If this happens give it about 3 to 6 months it should come back online. This is just Google’s way of tapping you on the hand and ensuring you make adjustments. The odds are it won’t happen again unless you get crazy with the adjustments.
5 – This is a good ranking and one to be proud of. Your site is established an probably for the most part complete. Don’t forget that linking and upgrades are not something you do consistently but should schedule to do at least a few times a month. There a lot of forgotten sites don’t be one of them.
6 – 10 – These are usually well respected and major sites. Although you may have a local site with a high rank you are considered a popular and or respected web domain. Maintain placement by keeping the visitors interested and do all you can to continue your efforts in ensuring you uphold the reputation for your site.
What else can help?
Other factors that help your traffic which in turn can assist with page rank are pictures which also are looked for frequently and remembered based off of it unique look. You can purchase pictures at www.bigstockphoto.com
Also content that can be accessed from other countries is always useful. The United States is the number one country for online use but other countries like the UK, Ireland and many more are not far behind. Virtually, being creative having useful content and staying consistent will help build your road map to success.
There's a lot to take onboard here and consider. But you can't go far wrong with your SEO if you try to grow your site as organically as possible.
If you know what you are doing you can take short cuts. Carry on with link exchanges but consider each site carefully and slow down in your gathering of them. Vary your anchor text. Add small amounts of good quality content to your site regularly. Check your search engine listings and edit your site to include a call to action in them if possible. Make your site more 'sticky' to encourage visitors to stay a while. Encourage visitors to Bookmark your site. Oh, and register new domain names for at least two years. Another method is to register a year get the site active and then upgrade.
Before you do anything remember to reference the above info first. It may just save you months of misery as your site gets banned and 'Sand boxed'.
Overall keep it ethical and you can't go far wrong.
Do not be tempted to Spam. Stick to the guidelines above and you are much more likely to outlast and out rank your competition. |
